Why Ballantine’s & tshirtOS?
We believe there are 7 billion individuals in the world, each with a unique story and personality. Because of this, we created tshirtOS; a digital t-shirt that can allow anybody to wear who they are, and Stay True.
tshirtOS has a flexible, washable LED screen that can be programmed via a smartphone app to display any message, image or animation you want.
28 x 32 LED screen
Bright White LEDs
Completely flexible woven screen
Washable at 30°C
~6hr Battery Life
Message translation (coming soon)
Twitter integration (coming soon)
tshirtOS is a 'Stay True' initiative from Ballantine's.
Because we're more used to blending the finest of whiskies, we partnered up with two wearable tech specialists to help us develop the shirt. Initially with Cute Circuit, a London based fashion-tech company, to create the prototype we launched 18 months ago. And then with San-Francisco start-up Switch Embassy, led by fashion tech pioneer Alison Lewis, to make the new tshirtOS that we launched in early 2014.
The first run of 25 shirts are now in the hands of true individuals around the world who’ll be using them to leave their own unique impression. tshirtOS is not yet available to purchase.